🍽️ Food

Why Everyone Is Obsessed With Dubai Chocolate (And Where to Get It)

Why Everyone Is Obsessed With Dubai Chocolate (And Where to Get It)

Okay, so you’ve probably seen the videos. A woman in Dubai holding a gold-wrapped chocolate bar, breaking it in half, and revealing this insane green, stretchy filling. It’s called Fix Dessert Chocolatier, and it’s become the most viral chocolate on the internet. I had to try it.

The Hype Is Real

I’ll be honest—I’m usually skeptical of viral food trends. Most of them are just for views. But this one? It’s different. The bar is made with milk chocolate, filled with kunafa (a Middle Eastern pastry) and pistachio cream. When you break it, the filling stretches like a cheese pull. It’s crunchy, creamy, sweet, and nutty all at once.

What’s the Story?

Fix Dessert Chocolatier is a small shop in Dubai, run by a woman named Sarah. She started making these bars a few months ago, and they exploded on TikTok. Now there are waiting lists, resellers, and even counterfeit versions popping up. The original bars cost around 80 dirhams (about $22) each. Resellers on eBay are asking $200 or more. It’s insane.

How to Get One

If you’re not in Dubai, you’re basically out of luck unless you know someone. But I found a few places that ship internationally. The official website has a waiting list, and they restock randomly. Some specialty Middle Eastern grocery stores in the US and UK have started carrying them, but they sell out fast. Pro tip: follow their Instagram and turn on notifications. Also, beware of fakes—check the packaging carefully.

The Taste Test

I finally got my hands on one. The chocolate is rich and smooth, not too sweet. The kunafa adds a fantastic crunch, and the pistachio cream is nutty and luxurious. It’s genuinely one of the best chocolate bars I’ve ever had. Is it worth $200? No. But for the retail price? Absolutely.

DIY Version

If you can’t get the real thing, there are recipes online. You’ll need good quality milk chocolate, shredded phyllo dough (kunafa), and pistachio cream. Toast the kunafa in butter, mix with the cream, and enrobe in chocolate. It’s not exactly the same, but it’s close. I tried it and it was delicious—just not as perfectly balanced as the original.

The Verdict

The Fix chocolate bar is worth the hype. It’s creative, delicious, and genuinely unique. But don’t pay scalper prices. Either wait for a restock, make your own, or plan a trip to Dubai. It’s a fun trend that actually delivers on taste. That’s rare these days.

TR
Amanda Brooks

We spend hours researching and testing before we write anything. If something changes, we update the article. About our process →