✈️ Travel

The Best Hidden Gems in Santorini (That Aren't Instagram Crowded)

The Best Hidden Gems in Santorini (That Aren't Instagram Crowded)

I almost didn't go to Santorini. I'd seen the photos — the blue-domed churches, the sunsets over Oia, the infinity pools — and I assumed it was just another overpriced, overcrowded tourist trap. But my partner convinced me to give it a chance, so we went for two weeks in September. And I'm glad we did. Because Santorini, for all its Instagram fame, still has hidden corners that feel untouched. You just have to know where to look. We spent our time avoiding the cruise ship crowds, hiking to quiet beaches, and eating at tavernas where the locals go. Here's what we found.

Skip Oia at Sunset — Go to Imerovigli Instead

Everyone says you have to watch the sunset in Oia. And sure, it's beautiful. But it's also a nightmare. Hundreds of people cram into narrow streets, jostling for the perfect photo. We went once, took one look at the crowds, and left. Instead, we discovered Imerovigli, a smaller village perched on the caldera's edge. It's quieter, more relaxed, and the sunset views are just as stunning — maybe better, because there are fewer people. We found a little spot near the Skaros Rock trail, sat on a bench, and watched the sun dip into the sea without anyone blocking our view. It was magical. Pro tip: bring a bottle of local wine and some cheese. You won't regret it.

The Beach Nobody Talks About: Kolumbos Beach

Santorini's beaches are mostly black sand, which is cool but not very comfortable (it gets hot). The popular ones like Perissa and Kamari are lined with sunbeds and bars, which is fine if you want that vibe. But we wanted something more natural. We asked a local shop owner for recommendations, and he told us about Kolumbos Beach, on the northern tip of the island. It's a small, pebbly cove with clear, turquoise water and no facilities. You have to walk down a steep path to reach it. But it's worth it. We spent an entire afternoon there, swimming and reading, with only a handful of other people. It felt like a private paradise. If you go, bring water and snacks — there's no shop nearby.

The Best Food in Santorini (Not in Fira)

Fira, the main town, has plenty of restaurants, but most are tourist-focused with inflated prices. Instead, we drove to the village of Pyrgos, which is inland and less visited. There, we found a taverna called Metaxi Mas. It's a small, family-run place with a view of the island. The food was incredible — fresh grilled octopus, tomato keftedes (a local specialty), and the creamiest fava bean puree I've ever had. The owner came out to chat with us and told us about the history of the village. The meal cost about €30 for two people, which is a steal by Santorini standards. If you want authentic Greek food without the tourist markup, go to Pyrgos.

Hike from Fira to Oia (But Start at Dawn)

The hike from Fira to Oia along the caldera is famous, and for good reason. It's about 10 kilometers (6 miles) of stunning views, winding paths, and photo opportunities. But if you go during the day, you'll be baking in the sun and fighting for space on the trail. We started at 6 AM, just as the sun was rising. The air was cool, the light was golden, and we had the trail almost to ourselves. It took us about three hours with stops, and we arrived in Oia before the crowds. We had breakfast at a small café, then explored the empty streets. By 10 AM, the cruise ship passengers were arriving, and we were already on our way back. Best decision we made on the trip.

The Wine Tour You Should Actually Book

Santorini is known for its wine, especially the Assyrtiko grape, which produces crisp, mineral-driven whites. There are dozens of wineries offering tastings, but most are expensive and crowded. We booked a tour at Gavalas Winery, a small family operation in the village of Megalochori. It cost €25 per person, including a tour of the vineyards and a tasting of five wines. The guide was knowledgeable and passionate, explaining how the grapes are grown in the volcanic soil. The wines were excellent, especially the Nykteri, a white aged in oak. We bought two bottles to take home. If you're a wine lover, this is a must-do. Avoid the big-name wineries like Santo; they're too commercial.

A Few Practical Tips

Rent a car or an ATV. Public transport is limited, and taxis are expensive. We rented a small ATV for €30 per day, and it was the best way to explore the island. Also, book accommodation in advance — September is still busy. We stayed in a small studio in Megalochori for €80 per night, which was affordable by Santorini standards. Finally, don't be afraid to get lost. Some of our best moments came from taking random roads and discovering hidden chapels, abandoned windmills, and quiet terraces with views. Santorini has a lot to offer beyond the Instagram spots. You just have to look.

TR
Joshua Reed

We spend hours researching and testing before we write anything. If something changes, we update the article. About our process →