Last Saturday, Chick-fil-A officially opened its first permanent restaurant in the UK, in London’s Leicester Square. And yes, I was there. I stood in line for 45 minutes with a mix of curious Brits, expats craving a taste of home, and a few people who genuinely looked like they were about to cry from hunger. The buzz was real. But after actually eating the food, I have some thoughts. Let me walk you through the experience.
Why This Matters — and Why It’s Controversial
First, let’s talk about the elephant in the room. Chick-fil-A has been controversial in the UK for years. The company’s history of donations to anti-LGBTQ+ organizations led to protests when they opened pop-up locations in 2019 and 2023. This new permanent location in London has been met with similar backlash. Stonewall UK issued a statement last week urging customers to think twice before supporting the brand. I’m not going to ignore that. I went in with my eyes open, and I think it’s fair to say that the company’s reputation in the UK is still a mess.
That said, the restaurant itself is doing some things differently. They’ve partnered with local LGBTQ+ charities in London, and they’ve promised that a portion of profits will go to “inclusive community programs.” Is that enough? I don’t know. But I’m here to review the food, not the politics — though I can’t fully separate them.
The Queue and the Vibe
The line moved faster than I expected. Staff came out with free lemonade samples, which was smart — it kept people happy. The restaurant itself is two floors, sleek and modern, with lots of wood and warm lighting. It feels more like a premium fast-casual spot than a typical American fast-food joint. The menu is slightly different from the US version. They’ve added a “London Spice” chicken sandwich with a curry mayo, and they have a vegetarian option called the “Garden Chick’n” that’s not available in the US. Smart localization.
The Food — The Main Event
I ordered the classic chicken sandwich meal, plus the new London Spice sandwich, waffle fries, and a strawberry milkshake. Total: about £14. That’s more expensive than McDonald’s but cheaper than a sit-down restaurant. Let’s break it down.
The classic sandwich: The chicken is juicy, the bun is soft, the pickles add a nice tang. Is it the best chicken sandwich I’ve ever had? No. But it’s solid, consistent, and way better than KFC. The problem is the size — it’s small. UK portions are already smaller than US ones, but this felt almost comically tiny. I finished it in four bites. For £6.49, I expected more.